6 Days to Attract Clients with Kindness

Hello! I’m Pamela Alexander and I’m the Main Instructor and Maker-of-all-the-Stuff at the School of Kind Business. My aim is to help the helpers so that you can feel supported while you do your good work.

In our circles, Marketing has gotten a bad name, I think, but really, Marketing is just about connecting with the people we can help.

It’s telling our stories to the people who will be helped by hearing them. It can be as simple as going to the places your people love to hang out online or IRL, sharing the stories and insights that are helpful, and listening for feedback. Marketing makes us visible, as we do the work that matters, for people who appreciate it. Done well, it invites us to grow and nurture meaningful online and IRL neighbourhoods. 

Because it's about connecting and storytelling, most of us are already doing some marketing-type stuff, intuitively. We just need to name it, and be more intentional and systematic about it.

Unfortunately, there’s a lot of small business 'marketing' advice out there that feels formulaic and impersonal and even icky. 

All those fill-in-the-blank launches, email sequences and whatever-the-latest-on-the-algorithm-updates are starting to break all of our hearts. It feels. . . 'off'. Kind of hollow. And lonely. Even when it comes from the most well-intentioned source.

So much more is possible! 

Never mind 'marketing.' Let's focus on wholesome Marketplaces (imagine your favourite farmer's market or craft fair, alive with energy and good feeling). Wholesome Marketplaces can – and should be – an expression of kindness. Of relating as if we are kin. Of sincere communication, honourable exchange, and making meaningful contributions to culture and community.

I want to give you ways of marketing by being in your business. 

By showing up as your ordinary extraordinary self, with all your thoughtfulness, open-heartedness, empathy, and desire for a kinder, more connected-feeling world. I want to give you some fresh air ideas of what connecting with your people can look and feel like. 

And what it can feel like? Done right: Joyful Creativity. Connection. Service. Truly.

If your work is about helping people in any way, I want you to be communicating your work in effective ways that feel good. I want you to be transparent. I want more people to find you. I want the right people to benefit from your work. And I want you to be kindly compensated for all that you give.
 

SKB offers a free Kind Marketing course that you can start today.

This mini course – 6 Sweet and Simple Ways to Attract New Clients With Kindness– is six days long (so you have a day off to rest at the end of the week). Depending where you find it, you’ll either receive the whole workbook in one package, OR, you'll receive a different Kind Marketing assignment from us by email every day for a week.

There are no long videos to watch, and the longest note is the first one – it should take just 5 minutes to read slowly. (I timed it.) The assignments are simple and effective, and if you complete them, by the end of the week, I am sure you will have hit the re-set button on your weary marketing mind. Plus, you'll have the attention of a broader circle of supporters, so you begin attracting exactly the kinds of clients you want: the ones who want to support you, the ones who you love to stand firmly beside, and help.

We've set this up so there’s nothing to lose, and no commitment unless you want that. You sign up for our email list, you receive the Kind Marketing workbook (plus the rest of our Starter Kit--a nice bonus!), and if it doesn't resonate or if your Inbox is getting too full, you can unsubscribe: easy peasy, clickety click.

If you’re curious about how 'marketing' can feel different in your body, you’re in the right place.