School of Kind Business

Support for sensitive folks, quiet introverts, and sales-allergic solo entrepreneurs who want to generate a purposeful, enough living.

Creative, healing + practical: this is get-it-done planning, pricing & marketing for healers, helpers, teachers and makers. We teach you to build the container that holds you while you do your work (aka your business) to align with your personality, values and lifestyle. So you get to focus on purposeful work, making this world village a kinder place, and earning an 'enough' living. We've got your back.
School of Kind Business

If you're like us, you're good at what you do, and you enjoy helping people. You also probably need to earn a sustainable living.

If you've found your way here, I imagine your wish list might include things like: 

~attract more of the people you love to help (those like your favourite clients) 

~earn an 'enough' sustainable living for you and your family

~so-called 'marketing' that feels honouring and gracious, and doesn't give you an allergic reaction

~make offers and sales with the ease and hospitality of inviting a new friend over for tea 

~feel less stressed and tired, and receive wholistic nourishment from your work

~metabolize confusion and overwhelm into the clarity of a plan and the resources to execute it

~upgrade the skills you need to run a successful business (maybe you've wondered if you have what it takes--we believe you already do)

~a reliable guide and witness to help you along the way, because you're done with the loneliness of doing this alone

We might get on really well if you are relieved, curious, or challenged by the idea that:

~sensitive folks, empaths, introverts and quiet good listeners who prioritize relationship innately have a lot of the qualities to run a successful business

~marketing can simply be a consistent practice of listening + telling a story for some folks who've gathered 'round to hear 

~you can earn a sustainable, 'enough' living AND be accessible to more people than you might think

~you get to create a business 'container' that holds YOU, and suits your lifestyle

~success is more about your commitment to showing up every day consistently, with the right tools and systems, than it is about some sort of magic '6 figures' fairy dust that only other people have 

~your thoughtfully-made, fair trade business doesn't have to contribute to the dysfunction and ickiness you experience in our economic systems; beyond your helping modality, the business itself can be a beacon for the change you want to see in our world village

~your innate creativity, curiousity, and body wisdom are trustworthy guides


You don't have to: be gimmicky or sales-y, acquire some sort of mystical business wizardry, pretend to be a social butterfly whose has it all together on your media channels, or use language you wouldn't normally use. In fact, we wildly discourage all of that.

Nor do you have to suffer through 'not enough' time, energy, well-being or money, to do work that is meaningful.

You can be quiet, mindful and kind, and still run a successful business.

If you're good at what you do and have been putting in the hours, but just don't seem to have enough people coming through the literal or online door, the odds are that it's not you: it's how your business is structured. Sometimes, we throw up walls and a roof quickly because we need shelter, and only notice later that the roof is leaking.

Your unique work needs a supportive container in which to thrive. So if something is a little out of balance--your pricing is too much or too little, your services and packages feel too risky or inaccessible to people (or you don't have packages), you're attracting the wrong kind of clients, or people like you but aren't buying because they're confused about how you help--the business part will feel 'off,' even though you love your work. 

You end up feeling undernourished. Your business isn't kind to you.

(And then cue all the gremlins living in the back pantry of that leaky shack, telling you you're not good enough, you don't have what it takes. . . blah, blah, blah. . .)


Structuring your business to be kind to you is so do-able.

Our SKB Core Curriculum helps you build a resilient, sustainable container that supports YOU, as you do your good work. Each module takes you through a series of practical, get-it-done exercises that tap your innate creativity. We also include imaginative practices and healing reframes to support you when the tricky stuff comes up (and it does, when we are embarking on a brave new project). You work at your own pace, plus choose your level of support and accountability.


5 Days SKB Core Curriculum--Generate your own complete Kind Business Plan™--pricing, your ideal client, services, packages, a sample give-away, getting support, a bag full of marketing ideas-- in an encouraging, non-overwhelming way. An Introvert's Paradise: you work at your own pace with Self Study, with access to light support (if you want it) when you sign up for our monthly Q&A Study Halls. If you feel in your gut that those coaching programs priced at '5 figures' are a ridiculous ask for a business the size of yours: this might be a better fit.

5 Days SKB Core Curriculum + Personalized Tutoring --Our most deeply supported program. You create your Kind Business Plan with personalized support from Pamela (PJ, that's me in the photo. You can get to know me better here.) You get everything that comes with the 5 Day Core Curriculum, plus 3, 1-hour private zoom sessions, and significant discounts on any additional coaching, content creation, copy-writing, or editing services. If you don't have capacity for a 6-12 month membership program, but you still want a solid foundation of tools + some and accountability: we invite you to apply.

Not ready to go there yet, but could still use a little help?


Pricing

3 Days to Fair Trade Pricing So You Earn Enough-- we tackle expenses and allocating that precious resource, your time; the (surprising) pricing formulas; as well as the learned ideas and tender emotions that may be confusing you, or even holding you back. $198 CDN. Contact us, here.

Marketing

6 Sweet & Simple Ways to Attract New Clients with Kindness--This little 6-day (free) course will hit the re-set button for the road-weary marketer. Focus on things like connecting, storytelling, gratitude, beauty, empathy. No icky. Just tell the story of your work for the people who'll be helped by hearing it. 

Included in our free Starter Kit, when you sign up for our Substack (along with 2 other bonus workbooks, plus a monthly online gathering for solo- and micro-preneurs).


Whatever you choose: your open heart, inner knowing, and desire for a kinder world--along with all your other unique qualities and skills you already have--will lead the way. 

You can be yourself, and build a structure for your business that is kind to your clients, sustainable for you, and earns enough.

Does this resonate with you?

Here is the one and only pitch we are going to make on this page. All those courses in marketing, instagram stories, youtube metrics, whatever? The ones that you're taking because you've been told the main problem is you need more clients, fast? They're not going to be super helpful if you don't understand WHY you're doing that stuff in the first place, i.e. if you don't have a plan for how your business will be kind to you, and a clear journey that your ideal clients can take with you when they discover your marketing content. If you're just getting started in business OR if you've been sort of winging it so far, we recommend you start with our *5 Days SKB Core Curriculum.* What you can accomplish in 5 days (or 5 weeks, or 5 months, up to you) might surprise you.
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(pssst. . . if you're a cautious soul, why not get to know us first with our newsletter. You receive the free Kind Marketing course, plus 2x/month letter with useful stuff for kind-preneurs Subscribe here.